The first thing the audience can see in this film is bright blue sunlight accompanied by cheerful music. Then the camera pans down to reveal the location of a city/town the colours are bright and saturated while the actual clarity of the shot is a little fuzzy which gives a home video style effect,something the audience can relate to.The location is further established as the shot switches at a moderate pace to a sign of the town's name and then the US and Californian flags. After a couple more shots of oranges we hear the diegetic sound of a school bell ringing which places us in an easily recognisable environment, having viewed the characters town and as the opening progresses school in such a familiar way as this helps the audience feel a part of the town and character's lives.
 As the scene suddenly fills with activity and students the camera follows various people in an over the shoulder shot, increasing the audience's feeling of involvement. As the camera switches between various couples, groups and individuals the audience starts to search the screen for a lead character but each time someone seems likely the camera switches away from them building the anticipation. Soon the narration of a female voice starts, describing herself as invisible, this seems almost to be a challenge to the audience to find her amongst the crowd and as the audience takes in more and more of the environment the more involved they become with the film and this mysterious, invisible character.
  The narration itself goes on to mock some of the conventions of the rom-com genre which makes us like her more as well as increasing the curiosity in what the film is about. As the camera finally seems to find a permanent subject following a girl from the front we wonder if this is the narrator, she seems to be the classic "popular girl" archetype ,blonde, skinny, confident and surrounded by friends. This is surprising for the audience who wouldn't expect half the film to focus on this sort of character especially since she described herself as "invisible" earlier. However this turns out to another red herring as this girl knocks the real main character (Emma Stone) to the floor. We immediately side with partly because we like the sound of her, partly because we feel sorry for her and partly because we're just glad to finally have a face to put to the voice.
 She makes a sarcastic joke about the Internet being the best place to announce her private thoughts and that again increases our liking of her. The shot then switches to the lead sitting in her room addressing us through what appears to be a webcam, this direct address makes the audience feel as if she talking specifically to them.
 The way she talks about the false rumours about her being "shudderingly cliched" makes her seem witty, charming and easily likable; someone the audience genuinely want to root for. This alongside the fact that we want to know exactly how this evidently incorrect rumour got out in the first place why she's going to such extremes to lay it to rest.