Our target audience are young women aged 15 to 30. They would be very active socially and be involved with various social networks.They would shop at fashionable highstreet stores such as Topshop and listen to popular but critically successful music like the Arctic Monkeys. Their favourite TV show would probably be a fairly sophisticated drama like Sherlock or Peaky Blinders. They would want to watch our film because of the female protagonist and the way it subverts stereotypes, also the drama genre would be a big pulling factor.